Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Subtle sexuality. Ladylike sophistication. These are the messages women’s-clothing-design house MaxMara hopes to convey with its latest ad campaign from Dente & Cristina.
Shot by fashion photographer Steven Meisel, the print ads feature blond model Melanie McJannet seated provocatively on stylish modern furniture.
The New York shop’s ads were inspired by 1940s hair and makeup styles, said Gwynne Rivers, agency representative. “We were thinking of Veronica Lake for hair,” she noted, adding that the model’s smoldering eyes bring the look up to date.
The nearly $3 million campaign will break in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in