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Griffin Bacal, the $200-million New York agency best known as Hasbro’s primary shop, is actively looking to buy into an L.A. agency, its immediate goal being pursuit of the Kia auto account.
Sources said that Griffin Bacal executives have talked to the principals of at least three shops here: L.A.’s Mendelsohn/Zien and Stein Robaire Helm, and Kresser/Craig, Santa Monica, Calif., in hopes of getting an equity stake in the West.
The discussions reportedly went the furthest with M/Z, though an agreement wasn’t reached.
Griffin Bacal’s talks in L.A.
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