In its search for an agency that can represent its international business, Siebel Systems of San Mateo, Calif., has cast a wider net.
Originally thought to be a West Coast-only review, the business software supplier is reaching out to East Coast agencies willing to compete for its $20-30 million account [Adweek, March 8]. Conflicts are apparently part of the reason some West Coast shops have declined to participate, a common problem for high-tech clients seeking agencies that are members of global networks.
Among those passing on the Siebel pitch are Citron Haligman Bedecarrƒ Euro RSCG in San Francisco, which is vying for the account of software rival PeopleSoft; Saatchi & Saatchi, a Hewlett-Packard agency in San Francisco; and Intel shop Messner Vetere Berger McNamee Schmetterer Euro RSCG in New York.
Siebel’s incumbent, Dazai Advertising in San Jose, Calif., and Dazai’s on-again, off-again partner J. Walter Thompson in San Francisco, are expected to be included in the review, said sources.
Client and agency officials declined to comment. –Joan Voight