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In its search for an agency that can represent its international business, Siebel Systems of San Mateo, Calif., has cast a wider net.
Originally thought to be a West Coast-only review, the business software supplier is reaching out to East Coast agencies willing to compete for its $20-30 million account [Adweek, March 8]. Conflicts are apparently part of the reason some West Coast shops have declined to participate, a common problem for high-tech clients seeking agencies that are members of global networks.
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