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The games are afoot for GoGorilla Media.

The New York-based guerrilla-marketing agency broke its first campaign for Nescafé Frothé coffee drinks at the Olympic Games in Salt Lake City, using a variety of media to target a younger generation of coffee drinkers.

The campaign includes about 10,000 “wet samplings” of the product (a line of foamy instant coffeehouse beverages), and maps of hot local bars and restaurants, as well as coasters, napkins and postcards.

The samplings and maps are being handed out at the games by “GoModels”—local talent recruited for the effort.

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