Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A weak dollar and deflation fears made for a feeble advance in stock prices on the Dow Jones Industrial Average last Friday. Several concerns among marketing-communications-industry investors, such as the threat of a global ban on tobacco ads, mixed with positive prospects for the upfront market. Though a report by Merrill Lynch expects upfront spending to rise at least 7 percent from 2002, the analysts believe it has little bearing on the outlook for ad expenditures overall.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in