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GodwinGroup is the first agency of record for the Mississippi Department of Economic and Community Development.
Previously, the department split its $5 million annual budget into three parts: tourism, economic development and hometown retirement. The review for all three divisions could have been awarded separately, in any combination, or as a whole.
Godwin, based in Jackson, Miss., pursued all three segments with “an overarching theme that offered a strong integrated branding program for the whole division,” said Darienne Wilson, director of tourism for the department.
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