Godwin Unifies Miss.

GodwinGroup is the first agency of record for the Mississippi Department of Economic and Community Development.
Previously, the department split its $5 million annual budget into three parts: tourism, economic development and hometown retirement. The review for all three divisions could have been awarded separately, in any combination, or as a whole.
Godwin, based in Jackson, Miss., pursued all three segments with “an overarching theme that offered a strong integrated branding program for the whole division,” said Darienne Wilson, director of tourism for the department. “There will be one message developed overall, but specific messages can be tailored to each market that is addressed.”
Godwin topped two local rivals for the four-year contract: Maris, West & Baker and Carol Mann & Associates. Two-term tourism and economic development incumbent The Ramey Agency was invited but chose not defend, following the election of new Mississippi Governor David Musgrove.
New York public relations firm Burson-Marsteller handled Mississippi’s efforts to attract retirees to the state.
Executives for GodwinGroup were jubilant after reacquiring an account it has held several times. One of tours of duty was a 16-year stint ending in the mid-’80s.
“We had a real sense of purpose,” said chief executive Danny Mitchell about pursuing the business.
“Being 66 years old, we have a history of not only playing a part in the advertising for Mississippi, but we’ve participated in the economic growth of the state,” added president Philip Shirley.