Godwin Lands ‘Benji’ Work

ATLANTA The Godwin Group has been tapped to handle promotional advertising for Mulberry Productions’ Benji Returns: Rags to Riches without a review, the agency said.

The movie, the fourth in a series by director Joe Camp, will debut in June. Billings are estimated at $15 million, according to the agency.

Godwin in Jackson, Miss., will also handle a related nonprofit organization, Benji’s Buddies Foundation, which promotes animal adoption from shelters.

Agency chairman and CEO Danny Mitchell said the shop will use its experience in social-issues marketing to develop an animal-adoption program that will “measurably make a difference in the public’s mind to adopt a Benji Buddy.” Godwin will also create ads for a possible line of animal-care products.

Work breaks in late March when the movie opens in Jackson, Miss. The pooch playing Benji in this sequel was found in a Mississippi animal shelter.