Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA The Godwin Group has been tapped to handle promotional advertising for Mulberry Productions’ Benji Returns: Rags to Riches without a review, the agency said.
The movie, the fourth in a series by director Joe Camp, will debut in June. Billings are estimated at $15 million, according to the agency.
Godwin in Jackson, Miss., will also handle a related nonprofit organization, Benji’s Buddies Foundation, which promotes animal adoption from shelters.
Agency chairman and CEO Danny Mitchell said the shop will use its experience in social-issues marketing to develop an animal-adoption program that will “measurably make a difference in the public’s mind to adopt a Benji Buddy.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in