Godiva Unwraps Chocolate Passions

NEW YORK Godiva Chocolatier wants its customers to flaunt their passions.

A print and outdoor campaign from independent Sugartown Creative breaking in mid-October positions the chocolate maker as a designer accessory meant to be flaunted.

Sugartown’s campaign has three different executions, each focused on a separate aspect of the company. Giving chocolate as a gift, using chocolate as an indulgence and the recently introduced Godiva Chocoiste, miniature chocolate balls meant to be eaten on the go.

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