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After sitting out of the Super Bowl for the first time since 2005 last year, GoDaddy is back in the game for 2017 with a new creative agency and product.
The web-hosting company will run a humorous 30-second spot during the first half of Super Bowl 51 that will push “a new, yet-to-be-released product”—making it the first time the brand has focused its creative on a product versus the brand. After ending its relationship with TBWA\Chiat\Day earlier this year, the new work will come from Bullish, a year-old creative shop founded by Deutsch veterans Mike Duda and Brent Vartan.
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