Brand Marketing

GoDaddy Pulls Super Bowl Ad After Complaints About ‘Puppy Mill’ Humor

CEO says spot 'missed the mark,' but the brand has a backup plan

By Kristina Monllos

January 27, 2015

On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game.

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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