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On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game.
The 30-second ad featured a golden retriever puppy finding its way home after falling out of a truck, only to find its owner has used GoDaddy to set up a website that lets her promptly sell the dog to a new owner.
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