God And The Holidays

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Got God? Your holiday sales may depend on it. Just in time for the all-important yuletide season, marketers from Hollywood to Okeechobee are tapping religious faith in the pursuit of heavenly profits.

Take Diane Duyser. Just days before Thanksgiving, the 52-year-old Floridian made $28,000 on eBay from the sale of a 10-year-old, partially eaten grilled-cheese sandwich said to feature the face of the Virgin Mary seared into its surface. In response, others began hawking sandwiches supposedly bearing the images of everything from the Virgin Mary’s used chewing gum to Mary-Kate and Ashley Olsen.

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