Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Got God? Your holiday sales may depend on it. Just in time for the all-important yuletide season, marketers from Hollywood to Okeechobee are tapping religious faith in the pursuit of heavenly profits.
Take Diane Duyser. Just days before Thanksgiving, the 52-year-old Floridian made $28,000 on eBay from the sale of a 10-year-old, partially eaten grilled-cheese sandwich said to feature the face of the Virgin Mary seared into its surface.