Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

£750

Amount spent per person in the U.K. on Christmas presents, according to recent data. That kind of rampant consumerism has upset Darren Cullen, a 22-year-old student at Scotland’s Glasgow School of Art, who has put up a billboard stating unequivocally that Santa Claus does not exist and is merely a tool of consumerism. The 20-by-10-foot board, part of an art project Cullen is doing, contains slogans like, “Stop lying to your children about Santa Claus” and “Santa gives more to rich kids than poor kids.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in