Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

750,000

Packs of gum of that the Wrigley Co. is donating to U.S. soldiers overseas this holiday season—which everyone is pleased about, of course. But there’s a huge stink about another group gift—Chicago radio host Mike North’s Smokes for Soldiers drive. Last Thursday alone, listeners donated 5,031 packs of cigarettes for troops in Iraq, Afghanistan and Kosovo. “When that cargo door opens, they’ll be ecstatic,” North said. But the American Lung Association is fuming, saying there are better ways to say thank you to soldiers “than by sending them a product that, when taken as directed, will kill them.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in