Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
2,000
Square feet of space taken up by a L’Oréal lipstick ad that in May was draped over the 15th-century Trinita dei Monti church in Rome. In addition, a bottle of shampoo covers one end of the Campo di Fiori, a Vespa scooter appears on a facade behind the Piazza Navona, and a huge coffee ad dominates the Piazza di Spagna. Soon, the Pantheon will become the first Roman antiquity to be covered by ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in