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Months that Citibank’s “Live richly” campaign has been running. From the beginning, the response to the work was mixed. Some were bemused, wondering why a company whose primary job is to protect people’s money would suggest money isn’t that important. Others were outraged. “It’s one thing to run a hypocritical ad campaign. It’s quite another when it hides a record as bloody and corrupt as Citi’s,” the Rainforest Action Network said a few years back.
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