The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

7,000

Pounds of Jelly Belly candies that Ronald Reagan ordered for his inauguration in 1981. Reagan had been a fan of the miniature jelly beans since 1967, when the company began sending cases of them to the first-term California governor to help him quit smoking. Few public figures have so single-handedly boosted a brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in