Go Figure

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Names of New York residents and businesses in a Prudential Insurance legal notice published April 30 in the Daily News, alerting them that Prudential may hold “unclaimed property” worth $50 or more. Tucked away in the list is a familiar name: the now-defunct D’Arcy Masius Benton & Bowles. A rep at Publicis Groupe could not determine the nature of the property by press time, but there may be a reason it got lost: The notice lists D’Arcy’s address, which was 1675 Broadway, as 675 Broadway.

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Mondays between now and Labor Day, each of which promises to be a Mother-fest, as the newly opened New York shop continues its “Mother Mondays” parties at Carnaval (159 E. Houston St.) after a successful trial run a week ago. The description of the cocktail lounge “jazz” has changed from “sad” to “crazy (in moderation).” “One of the things we learned last Monday was that people didn’t like the word ‘sad’ as a theme because it reminded them of sad things,” the shop’s founders said in a statement.

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Giant decorated apples that will grace New York City’s public spaces this summer as part of the Big Apple Fest, benefiting various charities. The Advertising Club of New York is urging ad agencies to take part. For info, visit www.bigapplefest.org. Yeah, the Cow Parade was fun, but this promises to be something special.