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Total hours that a billboard with the line, “On May 14th, there will be no Mexicans in California,” survived in Hollywood before being yanked down con mucho gusto. The board teased A Day Without a Mexican, a comedy in which the state’s immigrants all mysteriously disappear, leaving the remaining Californians to fend for themselves. “The filmmakers [Televisa Cine] wanted to go out in May against Troy and Van Helsing … so we wanted the campaign to be bold and funny,” says Glenn Garland, cd at Eleven-Eleven Advertising in Santa Monica.

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