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£20,000
Approximate cost of a full-page ad in The Guardian. BMW used the space last Thursday to play an April Fools’ joke on readers, touting a new “SHEF technology” that enables drivers to cook dinner in their oven at home from behind the wheel. The ad touted features including an “oven-cam” on the dash and directed readers to www.anewwaytocook.co.uk, where they learned they had been duped.
10
Radio stations in Tennessee that aired a PSA from the Tennessee Department of Health before it was pulled after complaints that it played to stereotypes about African Americans.
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