Go Figure

100 million

Free songs Pepsi has been offering in its tie-in with Apple’s iTunes. But the promotion has had its problems. First, some consumers said they couldn’t read the codes under the winning bottle caps. Pepsi and Apple set up a Web site directing people to send those caps in to be redeemed. But to do so, people had to fill out a form giving their name, address and ZIP code—prompting some to wonder if the whole bottle-cap problem was an intentional way to get consumer information. Separately, MacMerc, a site for Mac users, set up a Web page called “How to never lose Pepsi’s iTunes giveaway.” It shows people how to cheat by tilting bottles and seeing under the caps. “The secret is the angle,” it says. “I’ve found it to be 25 degrees, but that’s really no use when you’re out in the field. … Get the knack for the angle, and it isn’t that hard to pull off without looking like a huge tool.”


Students who allegedly participated in a Fear Factor-like game at a middle school in Washington state, leading to accusations of hazing from parents. The sixth graders at Narrows View Intermediate school in University Place, Wash., had to knock down bowling pins, and for each pin left standing, they had to eat a worm. When one girl refused, she was set upon by classmates. “He was calling me a swear word, a wimp, and everyone else too, and made me feel really awkward,” the girl said.