Go Figure


Maximum minutes per hour that can be devoted to advertising on prime-time TV in China, according to new rules that took effect New Year’s Day. Prime time has become increasingly congested with ads in recent years, due to relatively limited regulation of the industry. (The U.S. market is self-regulating; there is no time limit on ads.) The new restrictions also prohibit ads for sanitary napkins, hemorrhoid ointments and athlete’s foot medicines during dinnertime hours of 7-9 p.m. “Those sorts of ads are so disgusting,” said one Beijing resident. “They completely ruin my appetite.”


Months that Casey and Van Neistat’s iPod battery lasted before going dead. The brothers called Apple to inquire about a battery-replacement program but were told there was none and that their best bet was to buy a new iPod. Furious, they headed out into the New York streets and stenciled the words “iPod’s unreplaceable battery lasts only 18 months” on iPod ads—and posted a video of their exploits on www.ipodsdirtysecret.com. The stunt may have had the desired effect. “After we finished production of the film, but not necessarily in response to it, Apple began offering a battery-replacement program for the iPod,” Casey writes on the site. “We think Apple’s new policy is fair.”