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Maximum minutes per hour that can be devoted to advertising on prime-time TV in China, according to new rules that took effect New Year’s Day. Prime time has become increasingly congested with ads in recent years, due to relatively limited regulation of the industry. (The U.S. market is self-regulating; there is no time limit on ads.) The new restrictions also prohibit ads for sanitary napkins, hemorrhoid ointments and athlete’s foot medicines during dinnertime hours of 7-9 p.m.

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