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Population of Excelsior, Minn., whose chamber of commerce has peeved Starbucks by rolling out a tongue-in-cheek summer ad campaign in local magazines with the slogan, “Secede from Starbucks Nation.” The idea is to rally support for maintaining the town’s identity by keeping chain stores and restaurants away. Response in town has been mixed. “I’d much rather promote a town on what we got rather than on what we don’t want,” says a local car dealer.

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