Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

36 – Years since Maine’s Poland Spring, the inspiration for the bottled water, stopped flowing, according to a class-action lawsuit charging Nestlé with false advertising. One of Poland Spring’s sources is not “deep in the woods of Maine,” as ads suggest, but in a parking lot next to a well-traveled road, says the complaint, filed in Connecticut last week. “This is nothing more than a bottled-water bait and switch,” says a plaintiff attorney.

12 – Years Rick Bronson had been driving a Coke truck before being fired this month for allegedly drinking a Pepsi (in violation of a company rule barring “slander” of Coke’s products).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in