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70 percent: Portion of Aflac’s revenue generated in Japan. Thus, the insurer is treading carefully in its first ads on the island nation. That includes having a mellower Japanese actor replace Gilbert Gottfried as the voice of the squawking duck. Says Linda Kaplan Thaler, CEO of Aflac agency The Kaplan Thaler Group: “The Aflac quack is quite a quack. But for the Japanese, I’m sure a quieter quack will be quite as quirky. And that’s my quick quote on that quack.”
£70,000:
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