Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

10,000: Number of silver mylar packages stamped with the slogan “Wear me out” that are being given to customers outside Selfridges, the stylish department store on Oxford Street in London. The slogan has a double meaning: The packages, courtesy of Kenneth Cole, contain samples of the designer’s first fragrances —Kenneth Cole New York Men and Kenneth Cole New York Women—as well as condoms to encourage people to protect themselves and stay AIDS-free in 2003.

40,000: Expected weight, in pounds, of a cookie that will be baked May 17 in Hendersonville, N.C.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in