Go Figure

18 …
Number of months ago that U.K.-based Bulmers nixed an idea to have coasters for Strongbow cider that read, “Helping fuel soccer riots for almost 40 years.” But wait, they were spotted in Florida recently by a British tourist. His anger over them is now echoing in England, where football hooliganism is no laughing matter. Bulmers is embarrassed and furious (one of its execs in the U.S. “left the company” following the incident). “It was a very stupid mistake,” says a Bulmers rep. “It would never happen in [England], where we are extremely responsible about how we handle our marketing.” Clark Goward, Boston, was the shop that created and tested the coasters. But president Chris Lawson says he has no idea how they ended up in bars. “It didn’t test well,” he says. “It was not meant for market.”

30…
Number of years since Procter & Gamble has used the Ivory Baby in ads for the soap that floats. But P&G wants to revive the ad icon. Parents can send photos and mini-essays explaining why their tot is perfect for the job. (Good luck to the Adweek baby shown here!) The grand prize? Fame and a $50,000 savings bond for college.