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9 Number of people out of 10 who “get a kick out of” the name Bad Ass Coffee Co., according to Nelson Frey, owner of the com pany’s new Manassas, Va., store. The name is a reference to the wild donkeys of Hawaii who carried the Kona coffee industry on their backs in the 1900s. But Shannon Nelson, standing outside the Manassas store, which is near a Toys R Us and a Christian Family Stores, wasn’t happy: “My son said, ‘Isn’t that a swear word?’ I said, ‘It sure is.’

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