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How ethical are advertising executives? The answer isn’t pretty, judging by a new study. While working primarily with journalists, researchers at the University of Missouri and Louisiana State University conducted an online survey with a group of 65 ad executives to measure their reaction to moral dilemmas contained in a standardized psychological exam known as the Defining Issues Test (DIT).
The result? The ad folks scored a paltry 31.64 out of 100, which has them trailing all sorts of groups, including seminarians/philosophers (65.1),
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