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Go figure.
Go Daddy, the Internet domain name player known for producing its own salacious-yet-traffic-generating spots for the Super Bowl, has hired an agency to produce a campaign that will break out of the scantily clad women genre and into what the company actually does.
The campaign, from the New York office of Deutsch, will break during the Summer Olympics on NBC. The tagline will be "Inside/Out," Go Daddy said in a statement this morning.
The brand's media spending totaled nearly $33 million last year, up slightly from about $29 million in 2010, according to Nielsen.
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