Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Turnover may not be unusual among agency CMOs, but the churn has been particularly heavy this year.
Since January, new-business leaders at six agencies—Draftfcb, DDB, JWT, Young & Rubicam, Deutsch LA and McCann Erickson—have exited. Draftfcb and McCann immediately filled the role. The rest have yet to name successors, though the vacancies at Deutsch and Y&R are fresh.
Some moves were the result of failure, others success. Shops that have lagged in new business, like McCann, had to change horses, while those that have thrived, such as Deutsch, saw their marketing chiefs get poached.
While the CMO is seen as an incubator of new business, it is typically the CEO, chief creative officer or strategic planning chief who wins new accounts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in