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LOS ANGELES General Nutrition Centers is reviewing creative chores on its estimated $30 million ad account, on which there is no incumbent, according to sources. A client representative declined comment.
Following chemistry checks in New York in July, undisclosed finalists are expected to pitch next week at the company’s headquarters in Pittsburgh.
Cramer-Krasselt’s Milwaukee office is the media incumbent. Those duties are not in play, per sources. Creative has for the most part been handled in-house or through shops on a project basis.
GNC
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