GN Resound Targets Boomers

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In an attempt to get baby boomers to think about their hearing, Kruskopf Olson pro vides comic relief in a new campaign for hearing-aid marketer GN Resound.

“When you look at the hearing-aid category, everything is grandpas and little kids,” said agency CEO and executive creative director Sue Kruskopf. “We wanted to [target] the baby boomers who are having trouble hearing in a meeting.”

The two TV spots take different approaches to sell the hearing aids.

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