GMO/Hill in Weider

Three shops on the West Coast are among the four competing for Weider Nutrition’s advertising account, with spending estimated at $12-15 million, sources said last week.

Pitching the account are Butler, Shine & Stern, Sausolito, Calif.; GMO/Hill Holliday, San Francisco; VitroRobertson, San Diego; and Arian Lowe & Travis, Chicago, sources said. Presentations are taking place throughout the month.

The Salt Lake City company markets energy drinks, bars, vitamins and sports nutrition supplements. Representatives there could not be reached for comment. Agency officials either could not be reached or declined to discuss the review.

It was unclear if there is an incumbent.

Weider Nutrition is part of an organization started 61 years ago by legendary bodybuilder Joe Weider. Weider Nutrition went public in 1998.

The company’s products include Schiff, American Body Building, Tiger’s Milk, Multipower and Multaben. They are available at health food stores, health clubs and through other channels.

Weider Health & Fitness, an umbrella group that includes Weider Publications, spent $21 million on media in 1999 and $13 million through July of this year, according to Competitive Media Reporting.

Advertising for Weider’s publications, which include Shape and Muscle and Fitness, are not part of the review, according to sources.

According to Weider’s most recent quarterly report, sales and marketing costs rose 31 percent to $26 million for this year’s first quarter.