GMO/Hill, Holliday Gains Vision

E-commerce software provider BroadVision is poised to award its $12 million advertising account to GMO/Hill, Holliday following a review of undisclosed agencies.

Though no agreement had been signed by press time on Friday, sources close to the situation said contract talks were nearing completion and indicated that an announcement of GMO/Hill, Holliday’s selection was imminent. Roughly a half-dozen agencies competed in the review.

GMO/Hill, Holliday, the West Coast affiliate of Hill, Holliday, Connors, Cosmopulos in Boston, was tapped based on its high-technology prowess and because of “chemistry” between agency executives and client managers, sources said.

BroadVision of Redwood City, Calif., had worked with CGN Marketing & Creative Services in Boston until recently, first on a project basis and then as lead agency for media advertising, direct mail and online efforts. CGN’s most recent work consisted of print, direct mail and online ads tagged “Personalizing e-business.”

The budget was believed to be in the mid-seven-figures with CGN, but is being increased, which was a factor behind the decision to hold a review.

BroadVision’s desire to compete in the increasingly competitive global market against rivals such as Allaire and Open Market also helped to spark the review, as did personnel changes in BroadVision’s marketing department, sources have said.

CGN chief executive Ken Dec has said that parting with BroadVision will have “zero impact” on agency staffing.