GMO Uses 'Rent-a-Relative' Theme for Webmiles

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“Rent-a-relative” is just a bad idea for family events, but Webmiles.com is there to help.
A new print and TV campaign from GMO/Hill, Holliday positions the dot-com as an alternative to frequent-flier services that impose blackout dates and other restrictions.
“There’s not a ton of dissatisfaction out there with frequent-flier programs,” said GMO creative director Terry Rietta.

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