GMO, Round Table Part Ways

SAN FRANCISCO – Goldberg Moser O’Neill here has parted ways with its client Round Table Pizza, whose billings reportedly shrunk to $2 million from a peak of $9 million. GMO’s design unit Studio 77 will continue to handle collateral for Round Table. Company officials did not return calls, and it remains unclear whether they will launch an agency review. Last month Round Table assigned a creative project to McCann-Erickson copywriter Michael Collins and Bill Bonham, the longtime pizza man in Round Table commercials.
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