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By Hank Kim and Joan Voight
NEW YORK–Lexmark International has consolidated its U.S. and global advertising accounts, moving the national consumer account for computer printers from Goldberg Moser O’Neill to lead agency Grey Advertising.
Grey’s assignment consisted of all media planning and buying, and creative duties, for the client’s business printers, its imaging solutions division, but international duties only for the home printers.
The shift merges the Lexington, Ky.-based
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