GMO Lands Booz Allen Project

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SAN FRANCISCO
Booz Allen & Hamilton last week awarded an estimated $3-5 million advertising assignment to Goldberg Moser O’Neill here. It is the first time the New York-based management and consulting firm has hired an agency since its founding 83 years ago.
Booz Allen conducted a low-key, three-month review of several undisclosed West Coast shops before choosing GMO. It is GMO’s fifth account win this year. The agency most recently landed an assignment from Club Disney.
“GMO was built on our ability to create distinctive advertising for both technology and consumer accounts,” said Fred Goldberg, the agency’s chief executive officer.





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