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The Monterey Bay Aquarium’s $1-2 million ad account may be just a small drop in the billings bucket for an established ad agency. But Goldberg Moser O’Neill, which recently won ad duties for the property, figures the account’s value in larger terms.
“The mission of the Monterey Bay Aquarium is to inspire conservation of the oceans,” said Fred Goldberg, chairman and chief executive officer of the San Francisco shop. “Our challenge will be to continue to raise their quest in this regard.
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