GMO Celebrates Its Merger With Gear.com Win

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Gear.com, an online sporting goods retailer, picked GMO/Hill, Holliday to handle its national ad campaign, marking the first account win for the former Goldberg Moser O’Neill since merging with Hill, Holliday, Connors, Cosmopulos, Boston.
The agency was selected after a review that included two other California shops. Sources said the account is worth roughly $7 million.

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