GM Turns to Berlin Cameron for the Olympics

Automaker Revs Up Campaign 18 Months Before Sydney Games
DETROIT-General Motors has designated Berlin Cameron, New York, its national agency for all corporate Olympic advertising, while also cutting deals with 13 local NBC stations that effectively shut out competitive automakers during the Games.
Berlin Cameron’s first Olympic work breaks in mid-June during the NBA Finals-18 months before the 2000 games in Sydney, Australia. The automaker is putting $25 million behind the campaign, sources said.
“One of our objectives was to avoid the Olympic clutter by being out there where other sponsors are not,” said Phil Guarascio, GM’s vice president of advertising and corporate marketing.