GM Turns to Berlin Cameron for the Olympics

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Automaker Revs Up Campaign 18 Months Before Sydney Games
DETROIT-General Motors has designated Berlin Cameron, New York, its national agency for all corporate Olympic advertising, while also cutting deals with 13 local NBC stations that effectively shut out competitive automakers during the Games.
Berlin Cameron’s first Olympic work breaks in mid-June during the NBA Finals-18 months before the 2000 games in Sydney, Australia.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in