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Spots backing Chevrolet’s new SUV, the TrailBlazer, will break during the Academy Awards telecast March 25.
Lead Chevy shop Campbell-Ewald Advertising created the 30-second spot for the midsize sport utility vehicle. It shows a truck being built in a laboratory-like assembly plant using bionics, a takeoff of the opening sequence to the 1970s TV show The Six Million Dollar Man. A voiceover from actor Richard Anderson says, “Gentleman we can rebuild him; we have the technology.
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