GM Strike Endangers Alero Debut

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Burnett’s $80 Million Launch of Oldsmobile Model Is Put ‘On Hold’
DETROIT–The lingering strike at a General Motors parts plant may put the brakes on one of the automaker’s biggest ’99-model advertising launches. An $80 million introductory ad campaign from Leo Burnett for the all-new Olds Alero, originally scheduled for mid-August, may be delayed due to a lack of inventory, GM officials said last week.

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