GM Shifts Control of Local Spot

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DETROIT — GM Mediaworks will gain oversight of $800 million-plus in billings as the dedicated General Motors buying shop establishes a new management team to
supervise local broadcast buying for GM. Interpublic Group sister Local Communications, Inc., a unit of Universal McCann, will continue to do the buying under the new management structure.

The car maker has upped its total spend in spot buying to more than $800 million from $300 million, as buying for local dealer groups was added to LCI’s chores, sources said.


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