GM Rolls Out Sport Utility Truck

DETROIT Two new TV spots for the Hummer H2 SUT (Sport Utility Truck) have begun breaking in select markets nationwide. The SUT is a new version of the H2 that features a rear cargo bed area.

The 30-second spots were created by independent agency Modernista! in Boston. One spot, “Scanner,” depicts the SUT coming to life via an electric scanner. In the “Jungle” spot, the viewer is taken into a dense jungle to find an H2 surrounded by brush, and then discovers that it is the unusual new SUT.

“”These new spots express that Hummer is a premium brand with creative, interesting and even surprising new ideas,” said Liz Vanzura, director of marketing for Hummer, in a statement.