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The sales and marketing restructuring General Motors announced last week will do little to change its 3-year-old brand management system, but it may usher in a new era of competition for GM’s national agencies and dealer shops.
Chevrolet vice president and general manager John Middlebrook– who becomes vice president, general manager for vehicle brand marketing under the new system on Jan. 1–will oversee the divisional brands (Oldsmobile, Chevy, Pontiac, Cadillac, Buick and GMC). Each nameplate will have its own marketing chief.
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