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LOS ANGELES Nearly four months after pulling its ads in an editorial coverage dispute, General Motors Corp. has resumed its corporate advertising in the Los Angeles Times, a representative for the Tribune Co.-owned newspaper confirmed.
“We had productive conversations with GM,” the rep said. “We listened to their concerns.”
According to a GM representative, the decision to resume a relationship with the newspaper was made by the Detroit-based automaker’s Western regional manager, Michael Jackson. On Monday, GM ran its first corporately placed L.A.
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