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NEW YORK In an effort to win back the trust of American consumers, General Motors has started offering a 60-day “Satisfaction Guarantee” to eligible buyers of new Chevrolet, Buick, GMC and Cadillac vehicles.
The new promotion, part of GM’s “May the best car win” campaign fronted by the company’s new chairman Ed Whitacre, allows customers to return a vehicle to their dealer between 31 and 60 days of purchase and receive a refund.
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