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General Motors today confirmed moving domestic Hispanic ad chores on its Chevrolet brand to LatinWorks.
In a statement, Joel Ewanick, the automaker’s vp, marketing, praised the agency’s creativity and strategic acumen. Ewanick had previously worked with the Austin, Texas-based shop during his successful tenure leading marketing at Hyundai.
During his short stint at GM, Ewanick has shown continued loyalty to agencies he’s worked with in the past. He sent a jolt through the industry in May by shifting
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