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General Motors’ media units Planworks and Mediaworks have added at least $500 million in media duties—and could gain as much as $1 billion overall—as the car maker continues to reorganize its relationships with dealers into what it calls Local Marketing Groups.
Each of GM’s creative agencies has already adapted to the LMG system, partnering with local retail agencies to work with the dealers. They will also see increased business as more LMGs sign on.
The two media units could also add another $100 million in local dealer duties from Saturn.
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